Google makes a big announcement about EU users just before the Digital Markets Act
The Digital Markets Act of the European Union has been the subject of much anticipation, but the day it will be implemented in EU member states is drawing nearer and closer.
The Direct Marketing Act (DMA) has been passed, but it will not be effective until March 6, 2024, which is quickly approaching.
As a precursor to that, Google published a new support paper outlining the choices accessible to consumers in the EU in relation to Google services.
As part of its efforts to meet the requirements of the DMA, Google is letting users “unlink” specific Google services from one another.
You have until March 6 to make your choices, but according to Google, they will not be truly unlinked until then.
When you connect services on Google, all of your data and actions are shared across all of Google’s products. Your Discover feed may be skewed, for instance, based on the videos you’ve watched on YouTube.
Read: What is Google Adsense and How Does It Work ?
In addition, by combining all the data, a more robust ad portfolio may be built for a specific user, allowing for better tailored adverts.
However, the DMA will allow EU customers to delink seven Google services in the coming weeks. Here are the services:
- Chrome
- YouTube
- Ad services
- Search
- Google Play
- Google Shopping
- Google Maps
According to Google, any service that isn’t on their list cannot be disconnected from other Google offerings. This encompasses additional Google products that constantly exchange data with one another.
