Read: What is Google Adsense and How Does It Work ?
In addition, by combining all the data, a more robust ad portfolio may be built for a specific user, allowing for better tailored adverts.
However, the DMA will allow EU customers to delink seven Google services in the coming weeks. Here are the services:
- Chrome
- YouTube
- Ad services
- Search
- Google Play
- Google Shopping
- Google Maps
According to Google, any service that isn’t on their list cannot be disconnected from other Google offerings. This encompasses additional Google products that constantly exchange data with one another.
In the document, Google defines “linking” in great detail. According to it, you can’t log out of your Google account on any service by unlinking it.
Furthermore, third parties may still receive the data acquired even if you de-link the aforementioned Google services.
Additionally, there are subtleties. “Your data may also be shared across Google services to effectively help you complete tasks when two services are offered together,” according to the report.
“For example, if you make a purchase on Google Play, Play and Google Payments will share related info so that you can complete your purchase.”